Guillaume Demoulin is the fourth generation of his family to farm the beautiful vineyards of Château de Trinquevedel. His great-grandfather, Eugène, bought the eighteenth-century château in 1936—an opportune decision that coincided with the establishment of Tavel’s A.O.C that same year. However timely, the vineyards were in terrible disrepair, and Eugène had an enormous task ahead. By 1960, the grapes were finally producing wine worthy of the Demoulin’s own bottlings, and the château had at last been restored to its former glory. Louis XIV was among the first to sing the praises of Tavel’s delicious and memorable rosés, which only stands to reason given the appellation’s grand cru reputation today. Tavel is the only A.O.C. entirely made up of rosé, which prohibits any whites or reds from wearing the label of this Southern Rhône cru. No more than sixty percent of the final blend can be made up of the noble Grenache. In other appellations where rosé is made, it is often regarded as an afterthought— most of the grapes are frequently sourced from lesser parcels, as the lighter maceration of the grapes is seen as “wasting” precious juice. In Tavel, even the best parcels may contribute to the blend, yet another aspect that makes this cru so special.
Guillaume, with the help of his wife, Céline, farms thirty-two hectares of vines that are situated in the hills of the Montagne Noire (Black Mountain). Their stony vineyards resemble those of the famous Châteauneuf, comprised of sand and quartzite galets roulés (rounded stones). The climate and sun exposure produce grapes with tremendous concentration and power. The rosés of Château de Trinquevedel consistently enjoy aromas of ripe, red berries with notes of the ubiquitous spicy, garrigue.
UPDATED COVID-19 POLICIES | A Note to Our Customers Updated 4.15.20
– STOP THE SPREAD – Due to the current situation, we are implementing policies in effect immediately and until further notice.
There are a maximum of 10 customers allowed in the store at any time. If we reach the limit we will let one person in for each person that leaves.
Maintain six feet of distance at all times. At checkout, follow the marks on the floor to allow for 6 feet of distance
Any visibly sick person will be asked to leave. Cough or sneeze into your elbow.
No cell phone usage at the registers.
Touch only the items you intend to purchase. Please shop quickly to allow others to shop.
Present bottles/items with the barcode facing the cashier to help eliminate touching items you touched.
NO CASH will be accepted. Credit Cards only.
Please be prepared to bag your own items.
We are cleaning the store on an hourly basis. Be prepared for us to pause sales on the hour to allow for this cleaning. Hourly, we are sanitizing shopping carts and baskets. We continue to clean high contact areas including register areas, beer cooler door handles, door knobs, etc.
Until further notice, we have discontinued use of our mobile app-based loyalty card to avoid unnecessary contact.
NOW place your order online at MayfairLiquors.com for CURBSIDE PICKUP. Orders submitted online should be ready for pickup after one hour. Simply call the store at 303.322.0810 when you arrive, and we’ll bring it out to you. Valid ID (matching the order information) and review of the purchasing credit card are required at pickup.