Folly of the Beast is the result of a winemaker’s ultimate quest: to make excellent Pinot Noir with a price tag that doesn’t make you want to weep. See, Pinot Noir is the white whale of the wine world. Appropriately nicknamed the “heartbreaker grape,” it’s generally costly because of how difficult it is to grow, and it takes skill and tenacity to produce a bottle worth drinking.
Folly of the Beast is named after the great Moby Dick quote “For there is no folly of the beast of the earth that is not infinitely outdone by the madness of men.”
UPDATED COVID-19 POLICIES | A Note to Our Customers Updated 4.15.20
– STOP THE SPREAD – Due to the current situation, we are implementing policies in effect immediately and until further notice.
There are a maximum of 10 customers allowed in the store at any time. If we reach the limit we will let one person in for each person that leaves.
Maintain six feet of distance at all times. At checkout, follow the marks on the floor to allow for 6 feet of distance
Any visibly sick person will be asked to leave. Cough or sneeze into your elbow.
No cell phone usage at the registers.
Touch only the items you intend to purchase. Please shop quickly to allow others to shop.
Present bottles/items with the barcode facing the cashier to help eliminate touching items you touched.
NO CASH will be accepted. Credit Cards only.
Please be prepared to bag your own items.
We are cleaning the store on an hourly basis. Be prepared for us to pause sales on the hour to allow for this cleaning. Hourly, we are sanitizing shopping carts and baskets. We continue to clean high contact areas including register areas, beer cooler door handles, door knobs, etc.
Until further notice, we have discontinued use of our mobile app-based loyalty card to avoid unnecessary contact.
NOW place your order online at MayfairLiquors.com for CURBSIDE PICKUP. Orders submitted online should be ready for pickup after one hour. Simply call the store at 303.322.0810 when you arrive, and we’ll bring it out to you. Valid ID (matching the order information) and review of the purchasing credit card are required at pickup.