Georges, well known for his dynamism, created Les Vins Georges Duboeuf in September of 1964. This historical date also marks the start of his wine merchant business. George revolutionized the practices of the time by applying his ancestors’ traditional methods: respect for the terroir and work of the winemaker, rigorous selection and monitoring of wines at the time of bottling, and above all, the continuous search for high quality, with clean bottling processes. It’s a challenge he meets with pleasure year after year. Recognized by their distinctive labels, Georges’s wines have seen great international success. The ‘80s marked the start of this adventure with the arrival of Beaujolais in North America, Australia, and Japan. This wine offers a shiny purple colour. It is intensely aromatic, with red and black fruit aromas. Pure and fresh on the palate, it is well-rounded and unctuous. And there is a fruity finish.